With a modern design, the new site is more responsive and user-friendly than ever before. Optimised for both desktop and mobile devices, the site is easy to navigate and offers a much-improved experience for visitors, with updated features including a sign-up form for the AWS newsletter, certification downloads, a search bar, and integration with social media sites. With a low-cost manufacturing facility based in Slovakia and a wide customer base in Germany, AWS has also ensured the new website is available in both Slovak and German languages.
New site content provides a deeper insight into the capabilities on offer, which include rapid prototyping, PCBAs, box build, cable manufacture and a dedicated maintenance, repair and overhaul centre. The new website also forms part of a wider marketing strategy for AWS, which moves to improve the modernity of the company image, achieve brand cohesiveness and increase brand awareness in order to drive sales and contribute to growth. In addition to the new website launch, AWS has recently released an innovative company video, redesigned all marketing materials and presentations, and can now be found on social media sites including Twitter (@_AWSelectronics), LinkedIn and Facebook.
Paul Deehan, CEO AWS Electronics Group, commented: “We are delighted to launch our new company website. Working with customers in a variety of sectors and offering services that cover the entire electronic product life-cycle, we felt it important that the new website appealed to a wide audience and reflected the advanced technologies and solutions on offer at AWS.”
AWS aim to continue bringing fresh and innovative content to the new website, with further development plans in place for 2018 including additional company videos, downloads and more.