The Birmingham-based organisation overcame competition from leading companies in the area to win the Export Award, selected by the judges in recognition of ‘the most outstanding exporter’ based on a combination of international presence, export growth and ongoing development of exports as a proportion of sales.
“This is a highly respected series of awards which is growing in both size and standing each year and we are very proud to have won in the export category,” said Brian Norton, Indestructible Paint’s managing director. “This success reflects our longstanding focus on overseas markets and acknowledges the steps and successes we have achieved recently in a range of industries, not least the highly challenging aerospace sector.”
Indestructible Paint now exports to more than 60 countries and has developed a network of stockists in seven key territories. The company can point to significant growth in overseas markets such as the USA where it reported an 18% increase in sales in 2017.
“We are also placing emphasis on the Far Eastern marketplace, with not only sales increases in established areas – such as 12% growth in China – but also the opening of new distribution networks,” comments John Bourke, global sales manager. He singles out the agreement with distributor Todo International in Japan as an excellent example. He also points out that over 70% of the company’s products are now being manufactured for export.
“In all cases, our commitment to working closely with customers to develop tailored solutions, often in niche sectors, is fundamental to our success,” continued Norton. “Our Research and development facility is central to this approach and links directly to our ability to guide and advise customers on key industry issues, such as the requirements of the REACH regulations.” He points out that the company is also heavily involved in the development of ISO and EN standards.
Indestructible Paint says that these are all factors that contribute to the success it has achieved both in the UK market and overseas. “Our winning of this major regional award is clear evidence of the importance of overseas markets to this pattern of growth and I would pass on my congratulations and thanks to everybody at the company who has contributed to this important achievement,” concluded Norton.
