Farnborough announces three-show deal with EADS

  This agreement has prompted the beginning of Farnborough International Limited's (FIL) long-term development plans for the Airshow site with investment in new, larger aircraft aprons and a bespoke area for the EADS exhibits. EADS has been amongst the major exhibitors for many years and FIA plays an important part in the company's core marketing strategy. EADS has welcomed the proposed site development as it offers EADS and its divisions of Airbus, Astrium, Cassidian and Eurocopter the possibility of integrating its chalet, stand and static aircraft parking in one area. “We are very excited about our new presence at Farnborough,” said Nicole Schareck, vice-president corporate brand communications at EADS. “Our long-term commitment certainly reflects the importance of the UK as one of our home markets. We would like to offer a perfect and attractive set-up for our customers, guests and visitors and are grateful for the support we experienced through the organiser.” FIL chief executive, Shaun Ormrod, joined in 2008 and along with core team members began formulating the long-term plan for the development of the Airshow site with a view to completion by the year 2020. “FIL is delighted to form this partnership with EADS which signals the launch of our longer term development plans for the exhibition site,” stated Ormrod. “Our vision is to provide the perfect arena for our clients, enabling them to consolidate their exhibiting and hospitality activities whilst being positioned in close proximity to their aircraft or large outdoor exhibits. “The Farnborough International Airshow is one of the longest-running airshows in the world and as the show continues to evolve we believe that improving how we work with our exhibitors will achieve mutually beneficial results. We hope to be in a position to make further announcements before next year's show.” www.farnborough.com