Smiths Interconnect announces brand transition

AMMar17News - smiths
AMMar17News - smiths

Smiths Interconnect, a division of Smiths Group, has announced it is unifying its technology brands of EMC Technology, Hypertac, IDI, Lorch, Millitech, RF Labs, Sabritec, TECOM, and TRAK under the single brand identity of ‘Smiths Interconnect’.

This brand transition supports a recent strategic reorganisation focused on creating a more agile structure that can better anticipate and respond to customers’ evolving needs.

Individually, the technology brands represent state-of-the-art solutions across the connectors, microwave components and microwave subsystems markets. Providing a strong umbrella brand that supports the breadth of these products and technologies will make Smiths Interconnect a more comprehensive solutions provider, improving the customer experience by streamlining access and interactions across multiple applications.

“Over time, interactions among our brands have increased across many of our markets,” said Roland Carter, president of Smiths Interconnect. “Aligning all this activity under the Smiths Interconnect name will make us a more streamlined partner, enhancing our customers’ access to the combined strength of our products, expertise and application knowledge.”

www.SmithsInterconnect.com

 

Related Articles

Digi-Key Honoured with TE distributor of the year award

TE Connectivity (TE), a world leader in connectivity and sensors, has named Digi-Key Electronics, a global electronic components distributor, the recipient of its “2018 High Service Global Distributor of the Year” award.
3 years ago News

LEMO to highlight connector and cable range at DSEI 2019

LEMO will be highlighting an extensive range of its cables and standard off-the-shelf rugged multi-pin pull push connectors at this year’s Defence and Security Equipment International (DSEI) exhibition, being held at the London ExCel centre from 10-13 September 2019.
2 years ago News

Smiths HBB high power connectors now assembled by Aerco

Smiths Interconnect’s newly re-launched HBB series of single pole high power 300A and 500A circular connectors offer a compact, lightweight and ruggedised heavy duty connector designed for use in all types of harsh environment applications. Now assembled by Aerco, they are available with low MOQs and short lead-times.
2 years ago Products
Most recent Articles

Airbus wins US Army helicopter logistics support contract

Airbus has signed a follow-on Contractor Logistics Support (CLS) contract with the US Army to provide spare parts, material, and engineering support for the service’s entire UH-72A and UH-72 B Lakota fleet of 482 utility and training helicopters.
1 day ago News

Login / Sign up