Companies looking to grow their awareness in the digital world of social media are faced with not one colossal task, but multiple obstacles before they can create a solution that even begins to contend with the great and the good. And as always, many of us will have strong views on what really makes them tick. It’s no longer simply just a case of designing a website, an ezine newsletter and a blog post forum. Today’s mobile search technologies have become enormously powerful and feeding information to engineers ‘on the go’ requires a design solution that enables your platform to be viewed not only on a standard desktop computer, but on multiple devices and platforms too. Aerospace Manufacturing has launched a new initiative that we hope will go a long way to satisfying the increasing demand for digital media. Our eLibrary (www.e-lib.co.uk) is a multi-platform, online resource dedicated to hosting educational, informative and/or commercial content, such as company brochures, white papers covering the latest advances in aerospace research & development, and videos displaying the merits of a new manufacturing technique. Still within the realm of the digital domain, I now have my own Blog which can be found at http://blog.aero-mag.com. The Blog, along with my LinkedIn and Twitter accounts will form a vital part of Aerospace Manufacturing’s extensive social media platform. Meanwhile, subscribers to our monthly newsletter newsletter can expect to receive a revamped version that I hope will go a long way to building a community of like-minded aerospace professionals. Finally, it just leaves me to welcome you to the new Aerospace Manufacturing newsletter. As you can see, it's had something of a makeover so please feel free to contact me with your views on the new layout. Mike Richardson, editor